![]() ![]() ![]() Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable products to consumers everywhere. BIC’s extensive retail reach and international footprint will be a strong driver for future growth, and will allow to expand Rocketbook’s distribution, which currently draws 70% of its Net Sales from the U.S.īIC is a world leader in stationery, lighters, and shavers. The addition of Rocketbook’s affordable and innovative range of products to BIC’s existing writing instrument portfolio will offer consumers a comprehensive and sustainable ecosystem to write and create. It is a mid‐to‐high single‐digit growth market, expected to reach 4 billion euros in value by 2025 3. Digital writing is comprised of four main segments: smart notebooks, smart pens, slate tablets, and stylus pens. This acquisition will enhance BIC’s positions in the Stationery category by entering a new growth segment. We are over the moon about all of the possibilities for the future as we work together to continue to innovate and grow the brand globally.” BIC’s entrepreneurial spirit, values and vision for the future of the category are aligned with how we work and where we want to go. Rocketbook co‐founders Joe Lemay and Jake Epstein said, “ There is great synergy between BIC and Rocketbook. We look forward to continuing our work with the Rocketbook team and welcoming them to the global BIC community.” “BIC was founded on the idea of simplicity and making writing accessible to all, and this is the next evolution of that process – creating a gateway for handwriting to move into the digital age. ![]() It allows us to broaden our consumer offering and accelerate our progress toward more innovative and sustainable solutions,” said Gonzalve Bich, BIC’s Chief Executive Officer. This acquisition will solve a major challenge for many stationery consumers, providing a way to write that can be easily stored and shared in a quick, efficient, and environmentally conscious manner. “At BIC, we are focused on reimagining everyday essentials and introducing new products that enhance peoples’ lives. Sold online on Amazon, and other retailers, for less than 40 US Dollars, Rocketbook Core Notebooks rank number one in reusable notebooks for Amazon’s consumers. ![]() Rocketbook’s flagship products include the Core and Fusion notebooks, reusable notebook used with erasable pens and powered by the Rocketbook cloud connected application. The acquisition is expected to close before the end of this year.įounded in 2014 by Joe Lemay and Jake Epstein, Rocketbook is a fast growing and profitable company with $32 million Net Sales in 2020 2 (approximately 27 million euros) up 35% year-on-year. The transaction is structured with an upfront payment of 34 million euros (40 million USD 1), to be paid at closing and a deferred consideration based on Rocketbook’s future performance. The digital writing segment is a fast-growing market and Rocketbook’s innovative products, coupled with BIC’s industry expertise, retail reach, and global footprint offers substantial growth opportunities. The acquisition will further BIC’s mission to bring high quality, safe, affordable, essential products to consumers worldwide. This agreement is contingent upon the fulfilment of certain conditions as customary in this type of transactions. With its acquisition of Rocketbook, the leading smart reusable notebook brand in the United StatesĬlichy, France - Novem‐ BIC announces today that is has signed an agreement to acquire 100% of Rocketbook, the leading smart and reusable notebook brand in the U.S., based in Boston, Massachusetts. BIC brings together analog and digital writing ![]()
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